Meet your new favorite jeans

We think of our favorite jeans like an old friend—you fit together just right, they support you through thick and thin, and they don't ask for anything in return.

Our goal is to create your new favorite jeans. And it starts with helping you find the perfect fit and delivering denim you love.

These jeans slip right on and hug me in all the right places, when I wear them my confidence boost is undeniable.
@allthingsyessiePhotographer, elite powerlifter.
The High-Rise Straights have the look of my vintage jeans but are so dang comfortable.
@maria.laytonMakeup artist, guitarist, vintage clothing shop owner.
"I'm 5'9" wear the regular inseam in this style—it fits just right! "

It’s the details that matter.

Reinforced front pockets
3 Piece waistband construction
Back Pocket Placement
Stretch & support: Perfected
Specially designed to flatten and smooth, made with special stretch-fabric so they are extra comfortable and never in the way.
Contour, contour, contour. This 3 piece waistband moves with you while providing a flattering contour at the waist.
To get the perfect backside, your pockets need to be the right size, in the right place, and on the right rotation. We’ve engineered our back pockets for a look that compliments your bum and keeps you feeling peachy
When you’re in jeans for morning to night, you have to be comfortable. All of our styles infuse the perfect amount of stretch, while still providing plenty of support.

Decade Denim

Our jeans are made from Italian denim at the world’s greenest mill! Premium product you can feel good in—and about.
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Revtown Denim Session

Most companies build their product based on one to two models. We built our jeans with the help of real, everyday women.

At Revtown Denim Sessions, we gathered with groups of women for large-scale fittings, using their real-time feedback, thoughts, ideas and insights to develop our jeans in partnership with our consumers.

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