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The most comfortable jeans you'll ever wear. Period.

We love a good pair of jeans. The kind that fit comfortably, are worn-in just right and go with anything. But finding those jeans, especially for a reasonable price… that was a different story.

The most comfortable jeans you'll ever wear. Period.

We love a good pair of jeans. The kind that fit comfortably, are worn-in just right and go with anything. But finding those jeans, especially for a reasonable price…that was a different story.

This is Revtown.

A few former Under Armour guys saw an opportunity here. They took everything knew about workout clothes and innovative performance fabrics and applied it to jeans. That's how the Revtown journey got started.

We're making tried-and-true denim even better than you remember.

At the of heart of Revtown is denim. The iconic fabric you love, with an innovative twist.We call our fabric Decade Denim.


It's a proprietary blend that combines Italian-milled denim, a little bit of stretch and a strong, durable thread—just like the stuff used in football uniforms and workout gear.


It makes our jeans as tough as work pants, as comfortable as sweatpants and as stylish as designer jeans.

This is Revtown.

A few former Under Armour guys saw an opportunity here. They took everything knew about workout clothes and innovative performance fabrics and applied it to jeans. That's how the Revtown journey got started.


We're making tried-and-true denim even better than you remember.

At the of heart of Revtown is denim. The iconic fabric you love, with an innovative twist.


We call our fabric Decade Denim. It's a proprietary blend that combines Italian-milled denim, a little bit of stretch and a strong, durable thread—just like the stuff used in football uniforms and workout gear.


It makes our jeans as tough as work pants, as comfortable as sweatpants and as stylish as designer jeans. 

BETTER COTTON, BETTER JEANS

Revtown's denim is made from BCI-certified cotton, an initiative aimed at creating cleaner, sustainable cotton production. It ensures water is used efficiently, regulates the cotton’s soil health to meet high standards, and protects rights for farmers.

We produce our fabric at the greenest mill in the world.

Clean denim manufacturing is our priority. That's why our mill takes a comprehensive approach to sustainability—its environmental practices and restrictions are the strictest regulations in the denim industry. And 100% of all waste is recycled into denim yarn or insulation for local housing.


Revtown’s denim is also sustainably dyed using shrimp shells, orange peels, and nut shells. This process uses 30% less energy, 50% less water and 70% less chemicals than traditional dying techniques across the industry.

Go ahead, give 'em a try.

Grab Automatics for a casual look, or try our Sharps for a more refined look.

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